Started in 1999, All Lathered Up was a Ruidoso, New Mexico fixture providing tourists and friends with natural, handcrafted soaps and lotions. Unfortunately, in 2024, Ruidoso was struck with catastrophic forest fires as well as severe flooding requiring that All Lathered Up find new footing in the hills of the Missouri Ozarks. Now, Brook and Emily Leonard continue the legacy of producing Goat’s Milk Soaps using an old fashioned, cold-process method from raw ingredients resulting in unique, long-lasting bars as well as classic Goat’s Milk Lotions for a luxurious bath experience.